For the second year in a row, the USPS will be “giving money away” in July and August to demonstrate the value of physical mail in an increasingly digital world, and encourage its customers to try out technology linking physical mail to online content via mobile phone scanning codes.
But while last year’s campaign had little quality stipulations for the online content consumers accessed via their QR codes, this year will require the codes to link through to either a mobile-optimised e-commerce website or a personalized webpage. Learn more.