Details
May 10, 2012
9:30AM - 12:00PM
Northern Advisory Council Meeting
Non-Traditional ROI, Five Ways Great Print Pays Off
Fisher & Phillips, 9150 South Hills Blvd, Cleveland
With Natalie Robinson, Merchant & Specification Sales Representative, Appleton Coated LLC
All members of the association are invited to attend this Speaking Event following the Northern Advisory Council Meeting at 11 am.
This is not your traditional Return On Investment (ROI) presentation. Rather this is a fresh look at how print works in the marketing mix - a new way to look at ROI - Inspiration, Impact, Interaction, Involvement, and Integration. More than 1,000 perople who buy premium brands and expect premium print, like print, use print, keep print and buy stuff that is in print were asked how effective print impacts consumers' purchases. This is a program that will help your marketing efforts and those of your customers. The content is insightful and offers a great opportunity to fall in love with print all over again!
