Complete Story
02/19/2020
Top 25 Industries for Print Demand in 2020
Source: Mark Michelson, Printing Impressions, February 7, 2020
Noted printing industry analyst Vincent Mallardi has been compiling an exclusive ranking of the Hot Markets for Printing for the past 40 years. His newest research report reveals the Top 25 industries/sectors for print buying in 2020 — which will account for a whopping $207.6 billion of total print demand potential — and he provides additional expert commentary on the actual types of printed products and printing processes that will be in high print buying demand for each market vertical.
According to Mallardi, 12 sectors among the Top 25 Hot Markets that he tracks are projected to increase their demand for print by a range of between 5% to 15% in 2020, accounting for one-half of total print buying activity this year — the highest proportion since he began compiling this printing industry research four decades ago. In addition, Mallardi points out that these Hot Markets Top 25 sectors/categories will account for 95% of total printing buying demand in the U.S., a 13% increase from 2019. In fact, he says, "2020 should be the best sales year in printing industry history. Technology is making everything possible, thereby raising individual and business confidence and expectations."
Mallardi also implores printing industry companies to be proactive in specifically targeting these key Hot Markets verticals for the best print sales opportunities as part of their overall sales and marketing planning processes, in order to see what fits best with their product application, print production, finishing, and ancillary services capabilities.
"Managers have the choice between leading or lagging. Strategic decision-making is proactive and controlled," Mallardi points out. "The opposite is reactive where others determine the outcome."
Download the full report of the Top 25 Hot Markets for printing in 2020
