Complete Story
11/20/2019
Also in the News...
Michigan Air Fees Revised
Source: Michigan Department of Environment, Great Lakes, and Energy, November 15, 2019
On November 14, 2019, Governor Gretchen Whitmer signed legislation revising the Michigan Department of Environment, Great Lakes and Energy’s (EGLE) Air Quality Fee program. EGLE’s Air Quality Division is integral in protecting human health and the environment as well as supporting improvements to air quality. The collection of these fees is vital and necessary to support the efforts of the Air Quality Division and the work they do.
Development of the revised fee program involved extensive collaboration between the Air Quality Division and stakeholder groups, including industrial representatives. The revised program obtained broad, bipartisan support from both the Michigan Senate as well as the Michigan House of Representatives.
This new fee structure has seen significant changes and will be enacted for the upcoming billing period. For information related to the new fee structure and to see how your company may be impacted, go to Michigan.gov/MAERS and click on “Fee Calculations.”
Facility specific fee information will be shared in the coming weeks. Contact Dennis McGeen, 517-284-6757 or mcgeend1@michigan.gov.
How Custom Tags and Labels Help Secure Strong Connections
Source: Joseph Myers, Print + Promo, October 8th, 2019
We all know how adversely labels can affect a person’s self-image. A well-constructed product label or custom tag, on the other hand, can enhance a company’s image, reminding us that these are the only descriptives needed.
In addition to building brand awareness, labels and tags allow dedicated print professionals to showcase their knowledge of consumer design preferences and technological advances in the sector. In order to understand how distributors can end up tagged as dependable providers, Print+Promo connected with Pat Larson, marketing director for Repacorp Inc., Tipp City, Ohio; and Debbi Ulmer, who holds the same role for Discount Labels, New Albany, Ind.
Visual Learning
Regardless of which area of consumerism we address, it seems that no product category finds itself devoid of “stuff.” Everywhere we turn, we find items that want to make lasting impressions not only through what they will directly add to our lives by healing, nourishing or educating, but also what they will do for our eagerness for visual appeal. Custom tags and labels ambitiously play the roles of attention grabbers for companies, gladly letting the commodities that they adorn score lasting renown. While we often hear that it’s what’s on the inside that counts, the outward look of something in the promotional world often factors into whether end-users will add it to their lives.
“A label can make or break a brand,” Ulmer bluntly offered. “It’s vital to have the right combination of material, color and finish, combined with a design to help a product stand out or hold up.”
Many might be quick to treat a tag or a label as an afterthought along the path to purchase, but our experts feel the exterior is as important as the inner contents of the package, especially when businesses are placing such emphasis on one-upping their competitors. Looking to forge a perfect marriage between external allure and quality products, they want to be experts in sating the public, and distributors should be clamoring to join the never-ending journey that is meeting various needs.
Direct Mail Improves Multi-channel Mix: Report
Source: Beth Negus Viveiros, Chief Marketer, October 4th, 2019
Direct mail ROI goes up by nearly 63 percent when the tactic is used as part of an integrated marketing campaign, according to new research.
Response rates are 41 percent higher in integrated campaigns, compared to mailings not integrated with other channels, according to new research from PFL and Demand Metric. Still, only a small percentage of the 600 respondents—16 percent—reported that they have completely integrated direct mail into their campaigns and implemented solutions to track mail’s influence on overall results.
Half of the respondents reported using between three and four channels in their mix. Email was the most used channel in a multi-channel marketing mix, utilized by 91 percent of respondents. Social media came in second, used by 81 percent, followed by events (73 percent), digital advertising/re-targeting (60 percent), direct mail (56 percent), search/PPC (51 percent), outbound sales and business development reps (47 percent) and content syndication (35 percent).
Events were cited as the most effective channel (83 percent), followed by integrated, branded, personalized direct mail (78 percent) and search/PPC (73 percent).
