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02/14/2019

First Steps in Hiring Great Salespeople

Source: Joe Rickard, Printing News, August 1, 2018

With an expanding economy and rising optimism, many printing companies are adding new salespeople. There is no greater frustration for printing company owners and sales managers than to hire a new salesperson, only to see them quickly fail.

Since most printing companies have limited time and resources to manage the hiring process, there is little room for mistakes. Even with a robust web presence, e-commerce capabilities and a sophisticated digital marketing program, complex printing solutions do require direct salespeople.

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