Complete Story
02/14/2019
USPS 2019 Promotions
Source: Pat McGrew, Mailing systems technology, February 5, 2019
Customers who mail are uniquely sensitive to postal costs. When promotions come along that promise discounts, they move to the top of mind for everyone who uses the USPS to communicate with their customers and prospects. This year, the USPS Board of Governors created six new promotions that bring the promise of great postal savings options, but there is a tougher requirement for planning and execution this time around. Mailers will need to read and understand the requirements to ensure they (and/or their clients) get the best results.
For each of the six programs, there are specified program requirements that include defined registration periods and proscribed dates when the promotion can be in the mail. Each mail piece must be submitted to a dedicated USPS email address for final review and approval in advance of lodging the campaign for mailing.
The 2019 promotions were created to move mail communications toward long-term and sustainable growth by leveraging their unique value to jump-start engagement and drive digitally connected commerce, particularly on mobile devices and among GenZ and Millennials.
