Complete Story
03/14/2018
Also in the News...
Millcraft Paper, Packaging and Wide Format Show
Join us for a celebration of the power of print.
Date: Thursday, April 26, 2018, 11 a.m. to 3 p.m.
Location: The Boat House at Confluence Park, 679 W. Spring Street, Columbus, Ohio 43215
The first 100 people who check in and say the secret words "LONG LIVE PRINT" will receive an 11" X 17" letter-pressed poster.
Breakout sessions (optional)
| 11:30 a.m. | Introduction to Free Post – Wall Lizard |
| 12:00 p.m. | POP signage demonstration from Avery |
| 12:30 p.m. | The Importance of Corrugated Packaging |
| 1:30 p.m. | Print in the New Media Mix |
Read more about the show and register (by April 20) at: www.LearnWithMillcraft.com/ColumbusPaperShow
Questions? Contact Terri Price-Deep at pricedeept@millcraft.com
How Printers Can Use Promotional Products to Increase Their Income in 2018
Source: Print + Promo, February 20, 2018
By Gregg Emmer
Read this entire article! Don’t scan it, jump around or just read the last paragraph. Take six minutes and read this, but only if you want to greatly increase your income.
For about 18 years, I owned and operated a commercial printing company that serviced a wide range of clients from mom-and-pop grocery and convenience stores to Procter & Gamble and Kroger. During that time, however, I saw my business change from “printing” to “graphic communications.” Initially a publisher of numerous fundraising cookbooks, weekly church bulletins, monthly community newsletters and millions of letterhead, envelopes and brochures, we began working with clients in new and interesting areas.
The transition first occurred when a large wholesale food distributor—a client at the time—needed suspended signage for a trade show and had only a few days to get it done. The client asked me if I knew of anyone who could pull that off. I did. I had a 16' circular canopy sign with wraparound graphics ready to hang in four days, and that was 38 years ago.
The important part came next. That same client approached me with another question: “We need hand-out stuff for the trade show with our logo, can you help with that, too?” I contacted a company specializing in pressure-sensitive decals that I had worked for in the early 1970s. I remembered that it was a supplier to the specialty advertising industry, and could tell me where to find something for my client.
Ed. Note: As an Association member you already have access to ASI to provide your clients access to a full lineup of branded products - such as writing instruments, trophies and awards, and apparel - through the Buying Power Program with Advertising Specialties Institute, the largest education, media and marketing organization serving the promotional products industry. Members receive greater supplier discounts - and can even use branded products to generate awareness for their businesses. Read more about ASI.
Alts – Printer's Gold
Source: PIASC Weekly Update, February 12, 2018
A project of any complexity is seldom completely specified and designed at the beginning. As it begins to take shape, the client will see how to make it better and more effective.
This stream of changes, called “alts” are the key to a perfect job and meaningful money in the printer’s pocket. Thus, the text in the PIA Best Business Practices that says:
Alterations/Corrections: Client alterations include all work performed in addition to the original specifications. It is customary in the industry to charge for these services.
Getting paid for these alts requires that CSRs log every request for changes, now copy, etc., confirming each with email to the client and an estimate of cost. This last element is key as it’s hard to get paid for a long list of alts if the first time that they are seen by the client are on the final invoice as a single item.
It Can Also Mean
Source: PIASC Weekly Update, February 19, 2018
The Washington Post published the winning submissions to its yearly contest, in which readers are asked to supply alternate meanings for common words.
And the winners are:
- Coffee, n. The person upon whom one coughs.
- Flabbergasted, adj. Appalled by discovering how much weight one has gained.
- Abdicate, v. To give up all hope of ever having a flat stomach.
- Esplanade, v. To attempt an explanation while drunk.
- Negligent, adj. Absent mindedly answering the door when wearing only a nightgown.
- Lymph, v. To walk with a lisp.
- Gargoyle, n. Olive-flavored mouthwash.
- Flatulence, n. Emergency vehicle that picks up someone who has been run over by a steamroller.
- Balderdash, n. A rapidly receding hairline.
- Oyster, n. A person who sprinkles his conversation with Yiddishisms.
The Printing Industries of Ohio • N.Kentucky Employment Exchange Report
Just a reminder. If you’re looking for new employees for your firm, check out the Association's employment links, including the Job Bank. Job seekers can post their resumes at no cost. Employers can review resumes for free or list their job openings for a small fee.
