Details
 

September 20, 2017
2:00PM

DTC Webinar: How to Boost Sales Force Productivity Using Content Marketing

Digital Technology Center


About the Digital Technology Center

To better serve Association members on technology issues, Printing Industries of Ohio • N.Kentucky has partnered with other PIA affiliates to launch a new program – the Digital Technology Council (DTC). The DTC will be the Association's opportunity to address the latest technology in our industry to ensure that members have access to new, exciting tools and resources helping to shape the future of print.

Read more about the Digital Technology Center, including:

  • Links to previously recorded webinars, and 
  • Upcoming webinars

2017-09-20 14:00:00 2017-09-20 14:00:00 America/Detroit DTC Webinar: How to Boost Sales Force Productivity Using Content Marketing The Digital Technology Council is proud to bring you a fantastic webinar to help you better understand the latest technology in the print industry. Webinar - How to Boost Sales Force Productivity Using Content Marketing 20 years ago, the sales team handled prospecting. But this 1990s practice is not effective in 2017. There’s no substitute for effective sales reps and person-to-person selling. However, in our digital age, as buyers use online resources to formulate purchasing decisions, effective content can serve as a member of your sales team. Is it time to make a hire content hire? In this Webinar you will learn: Why It’s Time To Rethink The Prospecting Process How To Use Content To Impact The Sales Cycle Why Content Works Best When It’s Part Of Your Sales Team Why Effective Content Works With Both Prospects And Customers How To Develop Killer Content Without The Big Budget Quantifying the Content Marketing ROI About the Presenter: John Edmundson is a Principal at InterEdge Marketing. Dedicated to improving the marketing effectiveness of printing industry organizations, InterEdge Marketing helps GLGA member companies leverage online tools, expand their audience and increase revenue. Learn more at interedgemarketing.com. Who should attend? Owners/General Managers Sales and Marketing Professionals IT and Website Development Staff Date:Wednesday, September 20, 2017 Time: 2:00 p.m. – 3:00 p.m. Eastern / 1:00 p.m. – 2:00 p.m. Central Cost: FREE for Association members. Not-yet-members: $39 per Internet connection (you may have multiple people sit in on one connection.)  A confirmation email with the connection information will be sent to you a few days before the webinar. Register: To register for a webinar, just send a quick email to your BDD or call the state office at 888-576-1971 and we will get you the login information. About the Digital Technology Center To better serve Association members on technology issues, Printing Industries of Ohio • N.Kentucky has partnered with other PIA affiliates to launch a new program – the Digital Technology Council (DTC). The DTC will be the Association's opportunity to address the latest technology in our industry to ensure that members have access to new, exciting tools and resources helping to shape the future of print. Read more about the Digital Technology Center, including: Links to previously recorded webinars, and  Upcoming webinars ---- Printing Industries of Ohio and Northern Kentucky
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