Details
June 18, 2014
2:00PM - 3:00PM
It's Time to get REALLY Personal... Webinar
Presents
It's Time to get REALLY Personal:
Making Your Database Work Harder
Dr. John Leininger, Clemson University
June 2014 Association Webinar
Wednesday, June 18, 2014 • 2:00 p.m.
Data is critical to the success of any marketing campaign, but the depth and quality of the data is really what makes or breaks the campaign. There are several levels of data management that can improve the quality of data and allow for more personalization. After you collect the data, the next step is targeting the audience and predicting the best prospects to send your marketing message.
In this webinar, you'll learn:
• Ways to work with relational databases to create a high level of personalization
• Rules, calculations and scripts to enhance the quality of the data
• When to go outside of your company, or bring data management inside
• Understanding predictive analysis to help target the right audience in the next campaign
• Mixing the marketing message with the mail prep planning for a win-win scenario
Register: CLICK HERE
For more details contact Tom Lasik.
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aCLuDhaqizCaPxAftmqF167204
06/18/2014 02:00 PM
06/18/2014 03:00 PM
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It's Time to get REALLY Personal... Webinar
Presents
It's Time to get REALLY Personal:
Making Your Database Work Harder
Dr. John Leininger, Clemson University
June 2014 Association Webinar
Wednesday, June 18, 2014 • 2:00 p.m.
Data is critical to the success of any marketing campaign, but the depth and quality of the data is really what makes or breaks the campaign. There are several levels of data management that can improve the quality of data and allow for more personalization. After you collect the data, the next step is targeting the audience and predicting the best prospects to send your marketing message.
In this webinar, you'll learn:
• Ways to work with relational databases to create a high level of personalization
• Rules, calculations and scripts to enhance the quality of the data
• When to go outside of your company, or bring data management inside
• Understanding predictive analysis to help target the right audience in the next campaign
• Mixing the marketing message with the mail prep planning for a win-win scenario
Register: CLICK HERE
For more details contact Tom Lasik.
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